REC / CREATE
CREATIVE MOBILE AND WEB-APP
The precursor to our technology: when the world becomes an instrument.
It all began in 2015 with Soundhunters, a transmedia project conceived by BLIESBRO and produced by a_BAHN. Under the patronage of UNESCO and presented at the SXSW festival in Austin, this project had a simple aim: to enable anyone to capture sound and remix the world, without any prior musical knowledge.
To achieve this, we developed REC and CREATE, which we referred to at the time as ‘the Instagram of sound’.
Two Tools, One Philosophy
Designed as a fun and open experience, these tools demonstrated very early on our ability to combine accessibility for the general public with technical power.
REC: Collaborative Capture
The concept: A mobile app (iOS/Android) that transforms a smartphone into a sound-capturing device.
The technology: An intuitive geolocation and tagging system enabling the creation, in real time, of a global, open and collaborative sound bank.
Usage: From Taipei (where the city rolled out the tool for a major collective sound event) to Lagos, Paris, New York, users have contributed to a shared database, proving that technology can bring communities together around a shared sound heritage.
CREATE: The Intuitive Music Generation
The concept: A generative music-creation web app designed for non-musicians.
The technology: An engine capable of transforming any raw sample (from the REC library or our database) into a structured composition. Users filter, organise and remix using hashtags, without needing to know any music theory.
The impact: Thousands of tracks created in just a few clicks, some of which have been broadcast on ARTE or selected by Jean-Michel Jarre for the album Zoolook Revisited.
REC & CREATE was far more than an artistic project; it served as our first large-scale R&D laboratory, validating the core pillars of our current model: inclusive technology that democratizes complex creation, a social platform built on autonomy and data respect, and early generative engines designed to partner with rather than replace the human creator.